Although headwear is the second half of our company name, we are not your ordinary headwear brand. Providing our customers with innovative products that compliment a variety of lifestyles, our patented design creates endless possibilities.
Available today on www.lacerheadwear.com will be the first release from 2-time Pro Bowl selection and Tampa Bay Buccaneers Wide Receiver, Vincent Jackson and the Lacer ICONS team. These new colorways will be first six designs of the 2012 Grid Iron Series.
Lacer ICONS, a new sub-division of Lacer Headwear, will spearhead the expansion and promotion of the brand by collaborating with professional athletes, entertainers and pop culture celebrities to release custom snapbacks and fitteds.
Lacer ICONS will be releasing more colorways through the rest of the year and has several exclusive high profile collaborations already in production.
Look out for more Evolved Originality dropping soon!
Check out a behind the scenes look of our most recent photo shoot with pro BMX and street league rider Desmond Rhodse aka Blackman and his HoodHappy crew.
BIG SHOUT 2: Alex Seel & MuGadu (our photography and video crew), Ivan Orama (stylist and photographer), and Shizz Beats for blessing us with some original music.
Designed by Derek Smith, the Lacer Headwear x Pretty Lights collaboration is complete with a Pretty Lights branded satin interior, underbill embroidered Pretty Lights script logo, two 26″ laces (one white, one grey), and a Pretty Lights metal coated lace lock. Fans flooded to the Pretty Light’s online store and within 2 hours there were only a few sizes remaining and within 4 hours the limited edition Lacer collab was sold out.
Shout out to: @faceofffridays - @jahprince - @djrastaroot - @iamthephifer!!
If you’re in Atlanta the night of November 11th come celebrate Tribe Called Quest’s very own Phife Dawg’s birthday with Lacer Headwear, Phife Diggy himself, DJ Rasta Root, Ras Goldie, and Jah Prince!
We’ll also be celebrating the release of the Lacer Headwear & Smoking Shells EVOLVED ORIGINALITY MIXTAPE Hosted by Phife Dawg! (Coming Soon!)
So if you’re in the ATL area make sure to come out and party with us!
Derek (Mr. Pretty Lights himself) rockin the never released purple & black (Sacramento Kings) Lacer during his sold out show at the Filmore in Washington DC
Combining various genres of music to create a unique new sound of their own, Pretty Lights represents what we at Lacer Headwear believe is the meaning of EVOLVED ORIGINALITY. We welcome Derek to our family and look forward to keeping him LACED UP during his travels… more Pretty Lights x Lacer news coming soon!
Win one of three fitted colorways here! Leave a comment explaining who your favorite New York Knick is of all time and be chosen to win a free LACER fitted.
Shout out to @SLAMonline and make sure to check back on www.slamonline.com for the contest winner announcements!
Freeway, Apollo the Great, and Verb Spielberg flew out to Los Angeles to shoot Freeway’s “Extreme HAM freestyle” video and Apollo’s “NASA” and “On My Way to the Money” videos - all videos featuring Lacer Headwear!!
